French Broad Crossing Rallies Community to Donate 64,000 Meals

French Broad Crossing, a residential development within Preserve Communities, will donate more than $16,000 to local nonprofit Beacon of Hope which will provide 64,000 meals to Madison County families impacted by the coronavirus pandemic. The donation was driven by a matching campaign in which Preserve Communities CEO and Founder Jack Fisher pledged to double donations from the community up to $5,000. The donation to Beacon of Hope was made through the company’s foundation, The James Fisher Memorial Foundation.

“I grew up in Madison County so it holds a special place in my heart,” said Fisher. “I’m so inspired by how this community has united to help our neighbors in need and look forward to a continued partnership with Beacon of Hope to ensure those who are food-insecure will always have a reliable resource to turn to.”

The matching campaign was a true community effort with participants including French Broad Crossing homeowners, prospective homeowners and others in the community. Donors met the $5,000 matching grant in under 24 hours and then tripled it by the end of the campaign.

“We are seeing demand skyrocket due to COVID-19 so this donation could not have come at a better time, as we try to keep up with the growing need,” said Jessi Koontz, executive director & CEO of Beacon of Hope. “With this generous donation, French Broad Crossing and the community are reminding us how fortunate we are to live in a small town with a big heart.”     In April, Beacon of Hope served 982 families and those numbers continue to increase. To learn more about how you can help Madison County families in need, visit

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